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Step and Repeat

A step and repeat banner (sometimes a step and repeat wall or press wall) is a publicity backdrop used primarily for event photography, printed with a repeating pattern such that brand logos or emblems are visible in photographs of the individuals standing in front of it.  The printed area of a step repeat banner can be used as print backgrounds for performances, filming, etc.

Material Types for Step and Repeat

Step and repeat systems, made of vinyl or fabric, are used for indoor events as much as outdoor events, and each material has a use. Vinyl material is thick and durable, but susceptible to glare created when photographed. Many types of vinyl have a matte finish, but the inks printed on the material are not matte themselves. So if printing an image made of one solid color or very dark, complicated color palette, glare can be an issue visible in photographs; if the banner printed is primarily white, this issue is less a concern, however. Additionally, vinyl can be cleaned using non-abrasive cleansers on the off-chance something is spilled.

Fabric material is matte by default and is ideal for full-color imagery and dark backgrounds. Fabric material is the best choice for indoor use. Fabric material is thinner than vinyl in most cases, and light can pass through it (certainly an issue if being utilized outdoors during the day.) Subjects photographed in front of fabric banners will look very nice, as long as the fabric isn’t back-lit.  In the end, fabric step and repeat banner will cost you more than a low-glare vinyl one will.

Step and Repeat Uses

The main use for step and repeats is brand awareness. Vendors may charge a sponsorship fee for a logo to be displayed or for the company name to be featured in the background. The idea is that the photos will be shared through various platforms causing a ripple effect in impressions.

Step and Repeat: the feature for your next event

Combine the Step and Repeat feature with a Mountain Event Services Photographer, Essential Photo Booth or Deluxe Photo Booth package and our 4′x8′ red carpet for up to 5 guests at once in front of an 8′ background.  We provide a custom graphic overlay to compliment your logos that appear in the background.  Upgrade options include red velvet ropes and stanchions, background sizes up to 20′ wide, email capture with instant social sharing, and more.   Graphics set-up, delivery and set-up is included, and you keep the banner after your event!

 

Step and repeat with sponsor logos [image]

Step and Repeat add-on feature starts at $595.

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Need more info?

See our other Photo Booth Features and Photo Booth Backgrounds pages, our Essential DJ and Photo Booth Package page, or find out 5 Reasons Your Event Needs a Photo Booth.

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